{"title":"Home page","description":null,"products":[{"product_id":"founder-fallout-book","title":"Founder Fallout","description":"\u003ch2\u003eFounder Fallout by Jeremy Barker — 100 Must-Ask Questions Before You Share the Equity\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFounder Fallout\u003c\/strong\u003e is the new book by \u003cstrong\u003eJeremy Barker\u003c\/strong\u003e — founder of Murphy Door, four-time Inc. 5000 honoree, Utah Business CEO of the Year (2026), and EY Entrepreneur of the Year finalist. It's a no-theory, scars-on-the-table playbook of \u003cstrong\u003e100 questions every founder needs to ask\u003c\/strong\u003e before signing a partnership agreement, taking an investor check, or splitting the cap table.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMost founder books are written by people who got it right the first time. This one is not.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy read Founder Fallout?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHard-earned\u003c\/strong\u003e — written after two bankruptcies, a stint sleeping in a truck, lost equity, and the wrong partners, before the win.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperator-tested\u003c\/strong\u003e — the same questions that took Murphy Door from a borrowed garage to \u003cstrong\u003e$60M+ in annual revenue\u003c\/strong\u003e and eleven companies running in parallel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecision-grade\u003c\/strong\u003e — 100 specific questions you can use in a real conversation with a co-founder, investor, or partner this week.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot theory\u003c\/strong\u003e — no frameworks, no buzzwords, no \"lean canvas.\" Just the questions Jeremy wishes someone had handed him at 25.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor credibility\u003c\/strong\u003e — Inc. 5000 (4x), Fortune, Good Housekeeping, Utah Business CEO of the Year 2026, EY Entrepreneur of the Year finalist.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBook details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTitle:\u003c\/strong\u003e Founder Fallout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtitle:\u003c\/strong\u003e 100 Must-Ask Questions Before You Share the Equity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jeremy Barker\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Book (see variants for available formats)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTopics:\u003c\/strong\u003e Startups, partnerships, equity, co-founder agreements, cap tables, leadership, entrepreneurship\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e First-time founders, second-time founders, operators evaluating equity deals, investors who want to understand founder risk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips from:\u003c\/strong\u003e Ogden, Utah, USA (United States \u0026amp; Canada shipping)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside Founder Fallout\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe 12 questions Jeremy asks before any equity conversation.\u003c\/li\u003e\n\u003cli\u003eWhy every co-founder agreement should be written as if you already hate each other.\u003c\/li\u003e\n\u003cli\u003eThe partnership red flags he missed twice — and how to spot them in 10 minutes.\u003c\/li\u003e\n\u003cli\u003eHow to value sweat equity without lying to yourself or your partner.\u003c\/li\u003e\n\u003cli\u003eThe investor questions that separate smart money from expensive money.\u003c\/li\u003e\n\u003cli\u003eThe questions that exposed the partners who would have saved the company — and the ones who burned it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho Founder Fallout is for\u003c\/h3\u003e\n\u003cp\u003eThis book is built for the \u003cstrong\u003efirst-time founder\u003c\/strong\u003e about to sign a co-founder agreement, the \u003cstrong\u003esecond-time founder\u003c\/strong\u003e who refuses to repeat the same equity mistakes, the \u003cstrong\u003eoperator\u003c\/strong\u003e evaluating a job offer with a meaningful equity component, and the \u003cstrong\u003einvestor or advisor\u003c\/strong\u003e who wants a sharper lens on founder risk. It also makes a high-signal gift for entrepreneurs, MBA students, accelerator cohorts, and anyone in a startup ecosystem.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWho is Jeremy Barker?\u003c\/strong\u003e\u003cbr\u003eJeremy Barker is the founder behind Murphy Door, a four-time Inc. 5000 honoree, Utah Business CEO of the Year (2026), and an EY Entrepreneur of the Year finalist. He grew Murphy Door from a borrowed garage into a $60M+ annual revenue business while running eleven companies in parallel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is Founder Fallout about?\u003c\/strong\u003e\u003cbr\u003eIt's a practical, story-driven book of 100 must-ask questions every founder should ask before sharing equity — with co-founders, partners, or investors. 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Equally at home with a high-proof bourbon, a Kentucky straight rye, a peated Scotch, an anejo tequila, or a well-built Old Fashioned, Sazerac, or Manhattan. The wide opening releases vanilla, caramel, and oak notes; the tapered walls hold them at the rim where the nose meets the glass.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAre the 90 Proof W Bourbon Room Rocks Glasses real crystal?\u003c\/strong\u003e\u003cbr\u003eYes. These are \u003cstrong\u003egenuine lead-free crystal\u003c\/strong\u003e, not pressed glass or soda-lime glass. 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Worn in Discipline.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy choose the Bourbon Room Hoodie?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight, premium build\u003c\/strong\u003e — structured fit, soft fleece interior, and ribbed cuffs designed to last beyond a season.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFounder-coded branding\u003c\/strong\u003e — 90 Proof · WISDOM · JGB · Bottled in Ogden, UT — a wearable manifesto for the late-night work crowd.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive curated colorways\u003c\/strong\u003e — Bourbon Black, Barrel Charcoal, Aged Oak, Bourbon Cream, and Whiskey Wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLimited Phase 2 Bourbon Room release\u003c\/strong\u003e — preorder only, no restock guaranteed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBacked by Jeremy Barker\u003c\/strong\u003e — author of \u003cem\u003eFounder Fallout\u003c\/em\u003e and the operator behind a $60M founder journey.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Heavyweight pullover hoodie (unisex fit)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e 90 Proof Bourbon Room — Phase 2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront graphic:\u003c\/strong\u003e 90 Proof · WISDOM · JGB · Bottled in Ogden, UT · Bold Blend · Success \u0026amp; Failure, Carefully Distilled\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBack neck hit:\u003c\/strong\u003e 90 Proof Wisdom · JGB (subtle, signature)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColors:\u003c\/strong\u003e Bourbon Black, Barrel Charcoal, Aged Oak, Bourbon Cream, Whiskey Wash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e Premium weight, soft fleece interior, structured fit, ribbed cuffs, kangaroo pocket\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStatus:\u003c\/strong\u003e Preorder — Phase 2 Limited Drop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips:\u003c\/strong\u003e Q3 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigned by:\u003c\/strong\u003e Jeremy Barker (JGB)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is the Bourbon Room Hoodie for?\u003c\/h3\u003e\n\u003cp\u003eThis hoodie is built for the \u003cstrong\u003efounder uniform\u003c\/strong\u003e — the operator pulling 14-hour days, the bourbon collector who works the room, the creative who treats discipline like a craft. Pair it with raw denim, joggers, or layered under a topcoat for a fall founder look. It also works as a thoughtful gift for entrepreneurs, bourbon enthusiasts, and fans of Jeremy Barker's \u003cem\u003eFounder Fallout\u003c\/em\u003e.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Bourbon Room Hoodie a preorder?\u003c\/strong\u003e\u003cbr\u003eYes. The Phase 2 Bourbon Room Hoodie is a limited preorder release. Orders placed now reserve your size and color from the Phase 2 production run, which ships in Q3 2026.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat colors does the hoodie come in?\u003c\/strong\u003e\u003cbr\u003eFive colorways: Bourbon Black (classic and timeless), Barrel Charcoal (dark and refined), Aged Oak (earthy and worn-in), Bourbon Cream (clean and understated), and Whiskey Wash (vintage fade with a modern edge).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat weight is the hoodie?\u003c\/strong\u003e\u003cbr\u003eIt's a premium heavyweight fleece pullover with a soft brushed interior, structured shoulders, and ribbed cuffs — designed for a substantial, built-to-last feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho designed the Bourbon Room Hoodie?\u003c\/strong\u003e\u003cbr\u003eIt was designed by Jeremy Barker (JGB), founder, author of \u003cem\u003eFounder Fallout\u003c\/em\u003e, and creator of the 90 Proof Bourbon Room collection — gear made for founders, operators, and discipline-driven creatives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere does the Bourbon Room Hoodie ship from?\u003c\/strong\u003e\u003cbr\u003eThe Bourbon Room collection is bottled and shipped from Ogden, Utah, USA. Shipping is currently available within the United States and Canada.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill there be a restock?\u003c\/strong\u003e\u003cbr\u003eThe Phase 2 Bourbon Room Hoodie is a limited drop. Once preorder allocations close, no restock is guaranteed. Future phases will feature new graphics and colorways rather than re-releases.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I gift this hoodie to a founder or entrepreneur?\u003c\/strong\u003e\u003cbr\u003eYes — the Bourbon Room Hoodie is one of the most popular gifts for founders, bourbon lovers, and fans of Jeremy Barker. It pairs well with the JGB Cigar Lighter and the Bourbon Room Rocks Glasses for a complete Founder's Gift Set.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLimited Phase 2 release. Ships Q3 2026. Reserve your size and color before allocations close.\u003c\/em\u003e\u003c\/p\u003e","brand":"JeremyBarker.com","offers":[{"title":"S","offer_id":49456249864330,"sku":null,"price":65.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":49456249897098,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49456249929866,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":49456249962634,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":49456249995402,"sku":null,"price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6059\/5082\/files\/ChatGPTImageMay26_2026_04_15_16PM_5.png?v=1779833805"}],"url":"https:\/\/shop.jeremybarker.com\/collections\/frontpage.oembed","provider":"JeremyBarker.com","version":"1.0","type":"link"}