{"product_id":"founder-fallout-book","title":"Founder Fallout","description":"\u003ch2\u003eFounder Fallout by Jeremy Barker — 100 Must-Ask Questions Before You Share the Equity\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFounder Fallout\u003c\/strong\u003e is the new book by \u003cstrong\u003eJeremy Barker\u003c\/strong\u003e — founder of Murphy Door, four-time Inc. 5000 honoree, Utah Business CEO of the Year (2026), and EY Entrepreneur of the Year finalist. It's a no-theory, scars-on-the-table playbook of \u003cstrong\u003e100 questions every founder needs to ask\u003c\/strong\u003e before signing a partnership agreement, taking an investor check, or splitting the cap table.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMost founder books are written by people who got it right the first time. This one is not.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy read Founder Fallout?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHard-earned\u003c\/strong\u003e — written after two bankruptcies, a stint sleeping in a truck, lost equity, and the wrong partners, before the win.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperator-tested\u003c\/strong\u003e — the same questions that took Murphy Door from a borrowed garage to \u003cstrong\u003e$60M+ in annual revenue\u003c\/strong\u003e and eleven companies running in parallel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecision-grade\u003c\/strong\u003e — 100 specific questions you can use in a real conversation with a co-founder, investor, or partner this week.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot theory\u003c\/strong\u003e — no frameworks, no buzzwords, no \"lean canvas.\" Just the questions Jeremy wishes someone had handed him at 25.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor credibility\u003c\/strong\u003e — Inc. 5000 (4x), Fortune, Good Housekeeping, Utah Business CEO of the Year 2026, EY Entrepreneur of the Year finalist.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBook details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTitle:\u003c\/strong\u003e Founder Fallout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtitle:\u003c\/strong\u003e 100 Must-Ask Questions Before You Share the Equity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jeremy Barker\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Book (see variants for available formats)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTopics:\u003c\/strong\u003e Startups, partnerships, equity, co-founder agreements, cap tables, leadership, entrepreneurship\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e First-time founders, second-time founders, operators evaluating equity deals, investors who want to understand founder risk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShips from:\u003c\/strong\u003e Ogden, Utah, USA (United States \u0026amp; Canada shipping)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's inside Founder Fallout\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe 12 questions Jeremy asks before any equity conversation.\u003c\/li\u003e\n\u003cli\u003eWhy every co-founder agreement should be written as if you already hate each other.\u003c\/li\u003e\n\u003cli\u003eThe partnership red flags he missed twice — and how to spot them in 10 minutes.\u003c\/li\u003e\n\u003cli\u003eHow to value sweat equity without lying to yourself or your partner.\u003c\/li\u003e\n\u003cli\u003eThe investor questions that separate smart money from expensive money.\u003c\/li\u003e\n\u003cli\u003eThe questions that exposed the partners who would have saved the company — and the ones who burned it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho Founder Fallout is for\u003c\/h3\u003e\n\u003cp\u003eThis book is built for the \u003cstrong\u003efirst-time founder\u003c\/strong\u003e about to sign a co-founder agreement, the \u003cstrong\u003esecond-time founder\u003c\/strong\u003e who refuses to repeat the same equity mistakes, the \u003cstrong\u003eoperator\u003c\/strong\u003e evaluating a job offer with a meaningful equity component, and the \u003cstrong\u003einvestor or advisor\u003c\/strong\u003e who wants a sharper lens on founder risk. It also makes a high-signal gift for entrepreneurs, MBA students, accelerator cohorts, and anyone in a startup ecosystem.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWho is Jeremy Barker?\u003c\/strong\u003e\u003cbr\u003eJeremy Barker is the founder behind Murphy Door, a four-time Inc. 5000 honoree, Utah Business CEO of the Year (2026), and an EY Entrepreneur of the Year finalist. He grew Murphy Door from a borrowed garage into a $60M+ annual revenue business while running eleven companies in parallel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is Founder Fallout about?\u003c\/strong\u003e\u003cbr\u003eIt's a practical, story-driven book of 100 must-ask questions every founder should ask before sharing equity — with co-founders, partners, or investors. It's built from two bankruptcies, hard losses, and the eventual wins that followed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Founder Fallout a how-to book or a memoir?\u003c\/strong\u003e\u003cbr\u003eBoth. It blends Jeremy's personal founder story — including the bankruptcies, the truck, and the climb to $60M — with 100 specific, usable questions you can take into your next equity conversation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho should read Founder Fallout?\u003c\/strong\u003e\u003cbr\u003eFirst-time and second-time founders, co-founders, startup operators, accelerator and MBA students, angel investors, and advisors. Anyone about to sign a partnership agreement or split a cap table will get the most immediate value.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes this book different from other startup books?\u003c\/strong\u003e\u003cbr\u003eMost founder books are written by people who got it right the first time. \u003cem\u003eFounder Fallout\u003c\/em\u003e is written by someone who didn't — and then did. It is question-driven instead of framework-driven, designed to be used in real conversations rather than highlighted and shelved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere does Founder Fallout ship from?\u003c\/strong\u003e\u003cbr\u003eThe book ships from Ogden, Utah, USA. Shipping is currently available within the United States and Canada via JeremyBarker.com.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs there a digital or audio version?\u003c\/strong\u003e\u003cbr\u003eCheck the available variants on this page for current formats. Additional formats may be released as the book rolls out.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIf you're about to share equity with anyone — read this first.\u003c\/em\u003e\u003c\/p\u003e","brand":"Jeremy Barker","offers":[{"title":"Default Title","offer_id":49423656321162,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6059\/5082\/files\/Founderfalloutcover.png?v=1779108903","url":"https:\/\/shop.jeremybarker.com\/products\/founder-fallout-book","provider":"JeremyBarker.com","version":"1.0","type":"link"}